Facebook prefers square video format1/19/2024 ![]() ![]() Without it, the video may have become too text heavy and hard to keep up with, which is why the styling of this video is so great.Īlso, given the subject matter, adding in Twitter quotes and celebrity hot takes was a smart move. And as you can see from this video by Mashable, they kept the text interesting by using a quote box, italicized font, and contrasting movement to further engage viewers. Quotes are great for branded content because they bring in industry experts and trendsetters who are then aligned with your brand in the minds of your audience. So creating a full and complete video that can be enjoyed with the sound entirely off is a smart move by Hubspot. And even if they turn this feature off, mobile users will still have to adjust again if their phones are on silent. Facebook’s automatic settings require users to manually turn sound on for desktop and mobile videos. While Hubspot did choose to add some great background music to this one, they created a Facebook square video that gets the point across and is fun to watch even without sound. So even the most casual observer could walk away with the main message. In this example from ComingSoon by Mandatory, they were able to highlight certain key points through contrasting colors in their text. When you’re communicating complex or layered information, emphasizing certain words through color is a smart move, especially for Facebook square video. ![]() If you want to get the most out of your Facebook square video, follow in the footsteps of these highly successful posts – all made in the Wibbitz platform’s Facebook video creator.Ħ square video examples you can learn from 1. So you can share your story across every social media site while still aligning with each platform’s requirements and best practices. Tools like Wibbitz help users easily duplicate and reformat existing video content into either landscape, square, or vertical formats. The easier it is to watch, the more likely they are to watch it.īut you aren’t limited to just filming square videos. This also explains why Facebook square videos have 30-35% more views than landscape ones. Which makes it more attention grabbing and easier to watch than landscape videos, which often require turning the device on its side to get the full effect. Why square videos are the perfect Facebook video formatįirst of all, Facebook square video is an engagement goldmine.īecause square videos are optimized for both desktop and mobile viewing, they end up occupying 78% more of your audiences’ screens. With the right tools and a few real world examples (like the ones featured below), you can maximize your Facebook square video. Not only is it the best possible Facebook video format, it’s also really easy to make, even if your existing footage or content isn’t already optimized for it. If you’re a Facebook video creator, you need to get up to speed on square videos. ![]()
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